The following information is collected from Internet, to share what everyone brother,
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A site analysis of the contents of the index
conversion rate Take Rates (Conversions Rates)
formula: conversion rates for the corresponding action = visits / total visits
special significance: a measure of site content to attract visitors to the degree and site publicity
index Usage: When you subscribe to different parts of the test information, download links, or registered member,
burberry, you can use a different name for the link, subscriptions way, ad placement, paid search link, paid advertising (PPC), etc., to see the kind of approach is able to maintain conversion rates on the rise? How to increase website visitors and the relevance of the content? If this value is increased, indicating the relevance of enhanced, on the contrary,
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Returning ratio Repeat Visitor Share
formula: Returning ratio = the number of returning visitors / number of unique visitors,
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indicators: measure the site content to attract visitors to the extent and usefulness of the site , if your site has content of interest to the visitor back to your site.
index usage: set based on a long visit and report generation time period, this indicator may be very different. Most visitors want to return visit to the site, so all hope that the value continues to increase, if the value is on the decline, indicating the site's content or quality of the product is not strengthened. Note that once you have selected a long time and the time period, we must use the same parameters to generate your report, otherwise we lose the sense comparison.
active visitor ratio Heavy User Share
formula: rate = active users access to more than 11 users / total number of visits
special significance: to measure how many visitors the site's content is high level of interest
index Usage: If your site for the right target audience and the site easy to use, you can see this indicator should be on the increase. If your site is content-based, you can target different types of content to distinguish between different active visitors, of course, you can define more than 20 is considered active visitors.
loyal visitors rate Committed Visitor Share
formula: access time of 19 minutes or more the number of users / total number of users
sense indicators: an indicator on the meaning and the same, but the use of stay Time to replace page views, depending on the target site, you can use one or two in combination.
index usage: long time visitor of this indicator is very controversial, this indicator should be used in combination with other indicators, such as conversion rate, but, overall, longer visit duration means that users prefer to stay in your site, the faithful visit the high rate is a better course. Similarly, access can be long depending on the need to set their own.
loyal visitors Index Committed Visitor Index
formula: index = faithful visitors access to more than 19 minutes pages / number of visitors is greater than 19 minutes
special significance: that is The average time visitors to visit each page, this is an important indicator, which combines the number of pages and time.
index Usage: If the index is low,
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loyal visitor volume Committed Visitor Volume
formula: volume = faithful visitors access to more than 19 minutes pages / total number of pages
indicators of access to meaning: a long time visitor visit the page to access the page numbers of all target usage amount
: driven by advertising for a website, this indicator is particularly noteworthy because it represents the quality of the overall page views. If you have access to 10,000 pages, but only 1% of the loyal visitor rate, which means that you may attract the wrong visitors, these visitors was doing anything of value, they just look at your web page on the left. This is the advertising you should consider whether the words had been a misunderstanding.
visitors in Visitor Engagement Index
index formula: index = visitors in total number of visits / number of unique visitors, meaning
indicators: this indicator is the average of each visitor session (session ), representing part of the visitor visits the trend.
index usage: and returning a different ratio, this indicator represents a strong degree of returning visitors, if there is a very correct target audience constantly return visit sites, this index will be much higher than 1; If there is no returning, the index will tends to 1, meaning that each visitor has a new session. This index depends on the level of the target sites, most of the content type and commercial sites want every visitor of the week / month more than one session (session); customer service complaints, especially like the page or This website wants to index as much as possible close to 1.
Recovery (all pages) Reject Rate / Bounce Rate
formula: Recovery (all pages) = number of single page visits / total number of visits
special significance: on behalf of the visitors see only a sense of proportion
indicators: this indicator into the page for the very highest importance, because the flow is generated from these pages when you navigate the site design or layout adjustment particular attention to this parameter. And you always hope that this ratio continued to decline.
Recovery (Home) Reject Rate / Bounce Rate
formula: Recovery (Home) = only access number to access the home page / start page for all the access number from
special significance: This indicator represents all start from the home visitors in the home visitors saw only the ratio
sense indicators: this indicator is that all content-based index of the most important, we believe that home is usually the highest entry page (of course, If your site has more access to other pages, then it should also be added to the tracking of targets). For any site, we can imagine, if the visitor to the home page or the most common entry page is skimming off, indicating the site has a problem. If the target market for the right, indicating that visitors can not find what he wanted, or on web design issues (including page layout, network speed, links, text, etc.); If the site design is feasible and easy use of the site's content can be easily found,
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View user ratio Scanning Visitor Share
formula: View user ratio less than 1 minute = number of visitors / total number of visits
special significance: to some extent, this indicator to measure the attractiveness of page .
index usage: Most of the sites want visitors to stay for more than a minute, if the indicator value is too high, then you should consider whether the content of the website is too simple, the site's navigation menu need improvement.
View user index Scanning Visitor Index
formula: View the user index = less than 1 minute to access the page number / number of visitors is less than 1 minute
special significance: one-minute visit the average number of pages visited
index usage: This index is also close to 1, indicating that more visitors are not interested in the site, they just glance at the left. This is perhaps the navigation problem,
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will navigate the user browse the user index ratio and used in combination, can be seen that the user is browsing the useful information is still tired and leave.
view of users Scanning Visitor Volume
formula: the amount of browsing users = less than 1 minute page views / index of all page views
meaning: in a minute to complete the number of pages accessed ratio
index usage: according to different target sites, the level of this indicator have different requirements, most of the sites want to reduce this indicator. If you are engaged in ad-driven site, this indicator is too high for long-term goal is unfavorable,
louboutin pas cher, because it means that even though you have passed a lot of advertising to attract visitors, generate a high number of pages visited, but the quality of visitors is not high, the benefits can also be affected.
Second, the site analysis of business indicators
average volume of orders Average Order Amount (AOA)
formula: The average order amount = total sales / total number of orders of special significance
: used to measure the sales of good or bad
site usage indicators: the site's visitors into buyers is of course very important, equally important is to motivate buyers to buy more at each visit is the product. You can find a better track this indicator improved method.
conversion Conversion Rate (CR)
formula: conversion rate = total number of orders / total visits
special significance: it is a more important indicator to measure for each site visit
's sales target Usage: You can see by this indicator even if some minor changes in income can give the site a huge change. If you can distinguish the old and new orders generated by visitors, then you can refine this indicator, the old and new customers are the statistics.
per visitor sales Sales Per Visit (SPV)
formula: sales per visitor = total sales / total number of visits
special significance: This indicator is also used to measure site the use of market efficiency
indicators: this indicator and the conversion rate is almost, but in different forms.
single order cost Cost per Order (CPO)
formula: cost = total single order marketing expenses / total number of
order of special significance: measure the average ordering cost
indicators of usage: the marketing cost for each order site earnings and cash flow is critical. Calculation of the cost of marketing each have different standards, some of the annual site operating costs apportioned to the cost per month, some are not doing so, the key depends on the kind best suited to their own situation. If you can not increase the cost of marketing the case of increasing conversion rate, this indicator should be dropped.
re-order rate Repeat Order Rate (ROR)
formula: existing customers re-order rate = number of orders / total orders
special significance: used to measure the site attractive to customers
index usage: the level of this indicator and customer service has a lot,
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single visitor costs Cost Per Visit (CPV)
formula: Cost = single visitor marketing expenses / total number of visits
special significance: used to measure website traffic costs
indicators of usage: This indicator measures the efficiency of your market, the goal is to reduce this indicator and improve SPV, this ineffective marketing to cut costs and increase effective market investment.
order to obtain the difference between the Order Acquisition Gap (OAG)
formula: = order to obtain the difference between the cost of a single visitor (CPV) - single order cost (CPO)
special significance: it is a measure of market efficiency indicators, brought on behalf of the website visitors and visitors into the differences between the use of
indicators: indicators should be a negative value, which is a measurement obtained from a non-customer visitors costs. There are two ways to reduce this difference, when you enhance the ability to sell the site, CPO will drop, the gap will narrow, indicating the site into the existing traffic capacity has been strengthened; the same, CPV may increase the CPO unchanged or lower, the difference will be reduced, indicating that the site has attracted a high traffic conversion rate, this situation usually occurs in the opening of the PPC (pay per click) program.
order to obtain rate Order Acquisition Ratio (OAR)
formula: rate = single order for the cost of the order (CPO) / cost of a single visitor (CPV)
special significance: in another
form market efficiency indicators to reflect the use of: the form of a ratio is often easier to understand for the management, especially financial officer.
each output Contribution per Order (CON)
formula: each output = (X average number of orders the average marginal revenue) - the cost per order target
sense: for each order bring cash to increase your net usage
indicators: the company's chief financial officer is always interested in this indicator represents how much money you spend much money.
ROI Return on Investment (ROI)
formula: ROI = each output (CON) / cost per order (CPO)
sense indicators: a measure of your advertising return on investment
index usage: To compare the return on your advertising, the money should be allocated to the highest rate of return on advertising, but this rate of return should have a time limit, such as Week 相关的主题文 :
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